Global Certificate in AdTech & Pop-up Integration

• AdTech Fundamentals: Understanding the basics of AdTech, its role, and significance in the digital landscape.
• Programmatic Advertising: Overview of programmatic advertising, its benefits, and how it works.
• Real-Time Bidding (RTB): In-depth knowledge of RTB, its process, and how it impacts the advertising ecosystem.
• Ad Formats and Sizes: Exploring various ad formats (display, native, video, etc.) and standard ad sizes.
• Data Management Platforms (DMPs): Introduction to DMPs, their features, and how they help in targeted advertising.
• Demand Side Platforms (DSPs): Understanding DSPs, their functionality, and role in programmatic advertising.
• Supply Side Platforms (SSPs): Overview of SSPs, their importance, and how they work in conjunction with DSPs.
• Ad Fraud and Viewability: Learning about ad fraud, viewability, and strategies to combat them.
• Pop-up Integration: Techniques for integrating pop-ups in websites, their best practices, and user experience considerations.
• Privacy and Compliance: Introduction to privacy concerns and compliance requirements in AdTech and pop-up integration.