Executive Development Programme in Brand Management: Viral Power
-- viewing nowThe Executive Development Programme in Brand Management: Viral Power is a certificate course designed to empower professionals with the skills to create and manage compelling brand strategies. In the current digital age, brands need to be innovative and have the potential to go viral to stand out.
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Course Details
• Unit 1: Introduction to Brand Management: Viral Power
• Unit 2: Understanding Viral Marketing and its Importance
• Unit 3: Psychology of Viral Content: What Makes People Share?
• Unit 4: Crafting a Viral Brand Strategy
• Unit 5: Creating Compelling Viral Content
• Unit 6: Leveraging Social Media for Viral Brand Management
• Unit 7: Measuring and Analyzing Viral Success
• Unit 8: Building Brand Advocacy: Turning Customers into Brand Ambassadors
• Unit 9: Navigating Brand Management in the Age of Fake News
• Unit 10: Future Trends in Brand Management: Viral Power
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