Masterclass Certificate in PR & Integrated Marketing Communication
-- ViewingNowThe Masterclass Certificate in PR & Integrated Marketing Communication is a comprehensive course that equips learners with essential skills for career advancement in public relations and marketing. This program emphasizes the importance of integrated marketing communication, a strategic approach that combines various promotional methods to deliver a unified and seamless message to the target audience.
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โข PR Strategy and Planning
โข Integrated Marketing Communication (IMC) Concepts
โข Media Relations and Press Release Writing
โข Digital PR and Social Media Management
โข Content Marketing and Brand Storytelling
โข Crisis Communication and Reputation Management
โข Measuring PR and Communication Success
โข Stakeholder Engagement and Communication
โข Event Planning and Execution for PR
โข Ethics in PR and Marketing Communication
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