Executive Development Programme in Brand Safety & Security
-- ViewingNowThe Executive Development Programme in Brand Safety & Security is a certificate course designed to address the growing need for brand protection in today's digital landscape. This program emphasizes the importance of safeguarding a company's reputation, revenue, and relationships from fraud, privacy breaches, and other threats.
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โข Unit 1: Introduction to Brand Safety & Security
โข Unit 2: Digital Ad Fraud and its Impact on Brands
โข Unit 3: Protecting Intellectual Property and Brand Assets
โข Unit 4: Building a Security Culture in the Organization
โข Unit 5: Cybersecurity Threats and Brand Safety
โข Unit 6: Data Privacy and its Role in Brand Safety
โข Unit 7: Brand Reputation Management and Monitoring
โข Unit 8: Case Studies in Brand Safety & Security
โข Unit 9: Measuring and Reporting Brand Safety Metrics
โข Unit 10: Future Trends in Brand Safety & Security
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