Certificate in Google Ads & Remarketing
-- ViewingNowThe Certificate in Google Ads & Remarketing is a comprehensive course that equips learners with the skills to create and optimize effective advertising campaigns on the world's largest search engine. This course is crucial for those looking to advance their careers in digital marketing, as Google Ads is a critical component of any successful online marketing strategy.
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โข Unit 1: Introduction to Google Ads: Understanding Google Ads, its benefits, and setting up a Google Ads account. โข Unit 2: Keyword Research: Techniques for conducting effective keyword research for Google Ads campaigns. โข Unit 3: Google Ads Campaign Types: Overview of different campaign types, including search, display, video, shopping, and app. โข Unit 4: Ad Copywriting: Techniques for writing compelling ad copy that drives clicks and conversions. โข Unit 5: Google Ads Bidding Strategies: Overview of automated and manual bidding strategies, including cost-per-click (CPC), cost-per-thousand-impressions (CPM), and target cost-per-acquisition (CPA). โข Unit 6: Ad Extensions: Exploring ad extensions, including sitelinks, callouts, call extensions, and location extensions. โข Unit 7: Google Ads Targeting Options: Overview of audience targeting options, including demographics, interests, behaviors, and remarketing. โข Unit 8: Google Analytics Integration: Integrating Google Analytics with Google Ads to track and measure campaign performance. โข Unit 9: Google Ads Remarketing: Introduction to remarketing campaigns, including audience creation, ad copywriting, and bidding strategies. โข Unit 10: Google Ads Optimization: Techniques for optimizing Google Ads campaigns, including A/B testing, bid adjustments, and audience targeting.
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