Global Certificate in Website Traffic & Online Reputation Management
-- ViewingNowThe Global Certificate in Website Traffic & Online Reputation Management is a comprehensive course designed to equip learners with essential skills for career advancement in the digital era. This course emphasizes the importance of managing website traffic and online reputation, which are critical components of any successful business operating in the online space.
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GBP £ 140
GBP £ 202
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โข Web Analytics Fundamentals: Understanding web analytics, metrics, and KPIs; setting up and configuring Google Analytics.
โข Search Engine Optimization (SEO): Keyword research, on-page and off-page optimization, technical SEO, local SEO.
โข Content Marketing: Developing content strategies, creating engaging content, content distribution, and promotion.
โข Social Media Marketing: Platform selection, creating social media strategies, social media optimization, and community management.
โข Email Marketing: Building email lists, creating email campaigns, automation, and analyzing email marketing metrics.
โข Paid Advertising: Google Ads, Facebook Ads, LinkedIn Ads, retargeting, and display advertising.
โข Online Public Relations: Digital PR strategies, online press releases, and building relationships with influencers and journalists.
โข Online Reputation Management (ORM): Monitoring online reviews, mitigating negative publicity, and improving brand reputation.
โข Analytics and Reporting: Analyzing website traffic, social media, email, and ad campaigns, and creating actionable reports.
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