Global Certificate in CRM and the Rise of Digital Finance
-- ViewingNowThe Global Certificate in CRM and the Rise of Digital Finance is a comprehensive course designed to meet the growing industry demand for Customer Relationship Management (CRM) professionals with digital finance expertise. This course emphasizes the importance of CRM in today's digital age and how it can be leveraged to drive business growth, improve customer experience, and increase profitability.
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GBP £ 140
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โข Introduction to CRM (Customer Relationship Management): Understanding CRM, its importance, and benefits in digital finance. Exploring CRM systems, tools, and best practices.
โข Digital Finance Transformation: The impact of digitalization on finance, including the rise of digital banks, fintech, and e-payment systems. The role of CRM in digital transformation.
โข Data Analytics in CRM: Leveraging data analytics in CRM to enhance customer engagement, manage risks, and improve financial performance. Using data-driven insights for decision making.
โข Regulation and Compliance in Digital Finance: Navigating the regulatory landscape of digital finance, including data privacy, cybersecurity, and anti-money laundering regulations. Ensuring CRM systems align with compliance requirements.
โข Customer Experience Management (CXM): Designing and implementing CXM strategies to optimize customer journeys, build customer loyalty, and promote customer advocacy.
โข Social Media and Mobile CRM: Leveraging social media and mobile channels to engage customers, capture customer insights, and provide personalized services.
โข Artificial Intelligence (AI) and CRM: Exploring the role of AI in CRM, including chatbots, predictive analytics, and automation. Enhancing customer engagement and operational efficiency with AI-powered CRM.
โข CRM Integration and API: Integrating CRM with other business systems and applications to streamline processes and improve data accuracy. Using APIs to enable seamless data exchange.
โข CRM Security and Data Privacy: Ensuring CRM data security and protecting customer privacy in digital finance. Implementing best practices for CRM data management and access control.
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