Executive Development Programme in CRM: Leading with Data and Insights
-- ViewingNowThe Executive Development Programme in CRM: Leading with Data and Insights is a certificate course designed to empower professionals in the Customer Relationship Management field. This programme emphasizes the importance of data-driven decision making, a highly sought-after skill in today's data-centric world.
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โข Unit 1: Introduction to CRM & Leading with Data
โข Unit 2: Data-Driven Decision Making in CRM
โข Unit 3: CRM Analytics: Metrics, KPIs & Reporting
โข Unit 4: Customer Segmentation & Targeting
โข Unit 5: Customer Lifetime Value (CLV) & Profitability Analysis
โข Unit 6: Predictive Analytics & Customer Behavior Modeling
โข Unit 7: CRM Data Management & Data Quality
โข Unit 8: Data Privacy, Security & Ethics in CRM
โข Unit 9: Implementing CRM Data Strategy & Governance
โข Unit 10: CRM Integration with Marketing, Sales & Service Platforms
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