Executive Development Programme in Google Ads & Innovation
-- ViewingNowThe Executive Development Programme in Google Ads & Innovation is a certificate course designed to empower professionals with cutting-edge skills in digital advertising and innovation. This program highlights the importance of Google Ads in today's digital landscape, addressing the growing industry demand for experts who can leverage this platform to drive business growth.
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โข Google Ads Fundamentals: Understanding the basics of Google Ads, including account structure, campaign and ad group setup, keyword research and selection, and ad creation.
โข Google Ads Display Network: Learning how to create and manage effective display campaigns, including image ads, responsive ads, and placement targeting.
โข Google Ads Search Network: Understanding how to optimize search campaigns for maximum visibility and ROI, including ad rank, quality score, and ad extensions.
โข Google Ads Video Advertising: Exploring the opportunities and best practices for video advertising on YouTube and other Google properties.
โข Google Analytics for Google Ads: Learning how to use Google Analytics to track and measure the success of Google Ads campaigns, including setting up goals and conversion tracking.
โข Data-Driven Attribution: Understanding how to use data-driven attribution to accurately measure the impact of different touchpoints along the customer journey.
โข Automation and Machine Learning in Google Ads: Discovering how to use automation and machine learning tools to optimize campaigns, including Smart Bidding and automated rules.
โข Google Ads Innovations: Staying up-to-date with the latest Google Ads innovations, including new ad formats, targeting options, and automation features.
โข Google Ads Strategy and Planning: Developing a comprehensive Google Ads strategy, including setting budgets, goals, and KPIs, and creating a roadmap for campaign implementation and optimization.
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