Executive Development Programme in Google Ads & Strategic Leadership
-- ViewingNowThe Executive Development Programme in Google Ads & Strategic Leadership is a comprehensive course designed to empower professionals with the latest Google Ads strategies and leadership skills. This program's importance lies in its ability to provide learners with the essential skills required to excel in digital marketing and leadership roles in today's fast-paced business environment.
2,095+
Students enrolled
GBP £ 140
GBP £ 202
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โข Google Ads Fundamentals: Understanding the basics of Google Ads, including account structure, keyword match types, ad rank, and quality score.
โข Google Ads Campaign Setup: Creating and managing effective Google Ads campaigns, including setting up conversion tracking and bid strategies.
โข Keyword Research and Selection: Identifying high-value keywords for Google Ads campaigns and implementing match type strategies.
โข Google Ads Copywriting: Writing compelling ad copy that drives clicks and conversions, including ad extensions and responsive search ads.
โข Google Ads Landing Pages: Designing and optimizing landing pages for Google Ads campaigns, including A/B testing and conversion rate optimization.
โข Google Ads Bid Strategies: Implementing advanced bid strategies, including automated bidding, manual bidding, and bid adjustments.
โข Google Ads Reporting and Analysis: Analyzing Google Ads performance data to make data-driven decisions and optimize campaigns.
โข Strategic Leadership Foundations: Understanding the principles of strategic leadership, including vision, mission, and values.
โข Strategic Planning and Implementation: Developing and implementing strategic plans, including goal setting, resource allocation, and performance measurement.
โข Change Management and Innovation: Leading change and driving innovation in the organization, including managing resistance and fostering a culture of continuous improvement.
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