Certificate Media Planning for the Modern Marketer
-- ViewingNowThe Certificate Media Planning for the Modern Marketer course is a comprehensive program designed to equip learners with essential skills for career advancement in today's dynamic marketing landscape. This course focuses on the importance of media planning in modern marketing, teaching learners how to create effective media plans that reach their target audiences and achieve marketing objectives.
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GBP £ 140
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โข Media Planning Fundamentals: Understanding the basics of media planning, including the role of media planners, the media planning process, and key terms and concepts.
โข Target Audience Research: Learning how to conduct thorough research on target audiences, including demographics, psychographics, behaviors, and media consumption habits.
โข Media Strategy: Developing effective media strategies that align with marketing objectives, target audiences, and budget constraints.
โข Media Channels: Exploring various media channels, such as traditional media (television, radio, print), digital media (social media, search engines, display advertising), and emerging media (virtual reality, augmented reality).
โข Media Buying: Understanding the media buying process, including negotiating and purchasing media placements, and analyzing media contracts and invoices.
โข Campaign Measurement and Optimization: Learning how to measure campaign performance, analyze data, and optimize media plans for better results.
โข Ethical Considerations: Examining ethical considerations in media planning, such as ensuring diversity and inclusion, avoiding stereotypes, and complying with advertising regulations.
โข Emerging Trends: Keeping up with emerging trends in media planning, such as programmatic advertising, addressable TV, and data-driven marketing.
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