Professional Certificate in Sales Strategies for the Digital Age
-- ViewingNowThe Professional Certificate in Sales Strategies for the Digital Age is a crucial course designed to empower learners with the latest sales techniques needed to thrive in today's digital world. With the rapid growth of e-commerce and digital marketing, sales professionals must adapt to new strategies and technologies to succeed.
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โข Digital Sales Foundations: Understanding the basics of digital sales, including the sales funnel, buyer personas, and the role of data in digital sales.
โข Social Selling: Leveraging social media platforms to build relationships, engage with prospects, and drive sales. Includes using LinkedIn, Twitter, and Facebook for sales.
โข Email Marketing for Sales: Crafting effective email campaigns that convert prospects into customers. Covers email personalization, automation, and metrics.
โข Content Marketing for Sales: Creating and distributing valuable content to attract and retain customers. Includes blog posts, videos, infographics, and whitepapers.
โข Search Engine Optimization (SEO) for Sales: Improving website visibility in search engine results to drive organic traffic and sales. Covers keyword research, on-page optimization, and link building.
โข Paid Advertising for Sales: Running targeted online ads to reach prospects and generate leads. Includes Google Ads, Facebook Ads, and LinkedIn Ads.
โข Data-Driven Sales Strategies: Using data analytics to make informed sales decisions, optimize sales processes, and improve sales performance. Covers data sources, metrics, and tools.
โข Sales Enablement Technologies: Utilizing sales enablement platforms and tools to streamline sales processes, improve sales productivity, and enhance the buyer experience.
โข Sales Ethics and Compliance: Understanding ethical considerations and legal requirements in digital sales. Covers data privacy, anti-discrimination, and truth in advertising.
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