Executive Development Programme in Email Marketing Transformation
-- ViewingNowThe Executive Development Programme in Email Marketing Transformation is a certificate course designed to empower professionals with the skills necessary to excel in the rapidly evolving digital marketing landscape. This program focuses on email marketing, a critical channel for businesses to engage with customers and drive revenue growth.
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โข Email Marketing Fundamentals: Understanding the basics of email marketing, including key terminology, email design principles, and the importance of segmentation.
โข Data-Driven Email Marketing: Leveraging data analytics and customer insights to drive email marketing strategy, including list building, segmentation, and personalization.
โข Email Deliverability: Optimizing email deliverability and inbox placement, including best practices for authentication, list hygiene, and spam filter avoidance.
โข Email Automation and Workflows: Implementing automated email campaigns and workflows, including triggered emails, drip campaigns, and behavioral-based marketing.
โข Creating Compelling Email Content: Crafting effective email copy and design, including subject lines, calls-to-action, and mobile optimization.
โข Testing and Optimization: Testing and optimizing email campaigns for maximum engagement and conversions, including A/B testing, conversion tracking, and analytics.
โข Integrating Email with Other Channels: Integrating email marketing with other digital channels, including social media, search, and display advertising.
โข Email Marketing Compliance: Understanding legal and regulatory requirements for email marketing, including CAN-SPAM, GDPR, and data privacy regulations.
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