Executive Development Programme in Startup Digital Strategy & Ad Targeting
-- ViewingNowThe Executive Development Programme in Startup Digital Strategy & Ad Targeting is a certificate course designed to empower professionals with the latest digital marketing techniques. This program emphasizes the importance of data-driven decision making and digital ad targeting to drive business growth in the startup ecosystem.
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โข Digital Strategy Fundamentals: Understanding the digital landscape, business models, and key success factors in the digital age.
โข Customer Segmentation & Personas: Identifying and understanding target customers, creating data-driven personas, and segmentation strategies.
โข Search Engine Optimization (SEO): Improving website visibility, organic search rankings, and driving targeted traffic.
โข Content Marketing & Storytelling: Developing content strategies, storytelling techniques, and engaging audiences through valuable content.
โข Social Media Marketing: Leveraging social media platforms, influencer marketing, and social selling for brand awareness and growth.
โข Email Marketing & Automation: Building email lists, automating workflows, and nurturing leads for higher conversion rates.
โข Data Analytics & Insights: Measuring and analyzing marketing performance, utilizing data visualization tools, and making data-driven decisions.
โข Paid Advertising (PPC): Mastering pay-per-click (PPC) campaigns, Google Ads, Facebook Ads, and retargeting strategies.
โข Conversion Rate Optimization (CRO): Improving website usability, user experience, and increasing conversion rates through A/B testing and CRO best practices.
โข Growth Hacking & Scale: Exploring innovative growth strategies, experimentation frameworks, and achieving scale in digital marketing.
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