Executive Development Programme in Marketing Management: Shorts
-- ViewingNowThe Executive Development Programme in Marketing Management: Shorts is a certificate course designed to provide learners with essential marketing skills for career advancement. In today's fast-paced business world, marketing has become a critical function that drives growth and success for organizations.
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โข Marketing Fundamentals: Understanding the marketing mix, market research, and buyer behavior.
โข Digital Marketing: Social media, email, content, and mobile marketing strategies.
โข Brand Management: Building and maintaining strong brands, including brand positioning and equity.
โข Customer Relationship Management (CRM): Strategies for managing customer interactions and data.
โข Marketing Analytics: Using data to make informed marketing decisions, including segmentation, targeting, and positioning (STP) strategies.
โข Product Management: Developing and managing successful products and product lines.
โข Marketing Strategy: Creating and implementing effective marketing plans.
โข Marketing Ethics: Understanding the ethical considerations in marketing, including privacy, truth in advertising, and cultural sensitivity.
โข B2B Marketing: Strategies for marketing to businesses, including account-based marketing (ABM) and channel marketing.
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