Global Certificate in Mobile App Marketing & CX
-- ViewingNowThe Global Certificate in Mobile App Marketing & CX is a comprehensive course designed to equip learners with essential skills for career advancement in the rapidly evolving mobile app industry. This course emphasizes the importance of mobile app marketing and customer experience (CX) strategies that drive growth, user engagement, and retention.
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GBP £ 140
GBP £ 202
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โข Mobile App Marketing Fundamentals: Understanding the mobile app market, target audience analysis, app store optimization (ASO), and go-to-market strategies.
โข User Acquisition Strategies: Leveraging paid, owned, and earned media channels, app install ads, incentivized installs, and influencer marketing.
โข User Engagement & Retention: Implementing push notifications, in-app messages, email campaigns, and loyalty programs to encourage user engagement and reduce churn.
โข Mobile Analytics & Data-Driven Marketing: Tracking and analyzing user behavior, conversion funnels, and campaign performance using tools like Google Analytics, Firebase, and Mixpanel.
โข App Store Optimization (ASO): Improving app visibility in app stores, keyword optimization, and conversion rate optimization.
โข Mobile App Monetization Models: Exploring in-app purchases, subscription models, in-app advertising, and affiliate marketing.
โข Customer Experience (CX) Design for Mobile Apps: Understanding user psychology, designing user-friendly interfaces, and creating seamless user experiences.
โข Localization & Global App Marketing: Adapting app content for different languages and cultures, managing global marketing campaigns, and handling international app stores.
โข App Performance & Quality Assurance: Ensuring app performance, stability, and bug-free user experiences.
โข Legal & Ethical Considerations: Complying with app store guidelines, privacy policies, and data security regulations while ensuring ethical marketing practices.
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