Executive Development Programme in Performance-Driven Banners
-- ViewingNowThe Executive Development Programme in Performance-Driven Banners is a certificate course designed to empower professionals with the skills to create effective and results-oriented banner advertisements. This program emphasizes the importance of data-driven decision-making and performance measurement in digital marketing, making it highly relevant for today's fast-paced and competitive industry.
3,050+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
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โข Banner Design Fundamentals: Understanding the basics of banner design, including color theory, typography, and layout.
โข Performance Metrics: Identifying and tracking critical performance metrics for banner campaigns, such as click-through rates (CTR), conversions, and return on investment (ROI).
โข User Experience (UX) Design: Designing banners that provide a seamless and engaging user experience, reducing banner blindness and increasing engagement.
โข Targeting and Personalization: Utilizing data-driven insights to target specific audience segments and personalize banner content for maximum impact.
โข A/B Testing and Optimization: Implementing A/B testing methodologies to optimize banner performance, including creative elements, calls-to-action, and targeting strategies.
โข Cross-Channel Banner Campaigns: Developing and executing cross-channel banner campaigns that deliver consistent messaging and branding across multiple platforms and devices.
โข Legal and Ethical Considerations: Ensuring banner campaigns comply with applicable laws and ethical guidelines, including data privacy and ad fraud prevention.
โข Emerging Trends in Banner Advertising: Staying up-to-date with the latest trends and best practices in banner advertising, including emerging technologies and creative formats.
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