Certificate in Brand Portfolio Management for a Globalized Market
-- ViewingNowThe Certificate in Brand Portfolio Management for a Globalized Market is a comprehensive course designed to equip learners with the essential skills needed to thrive in today's globalized market. This course emphasizes the importance of brand portfolio management, which is a critical aspect of any successful business.
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Unit 1: Introduction to Brand Portfolio Management
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Unit 2: Global Market Analysis for Brand Management
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Unit 3: Brand Architecture and Strategy in a Globalized Market
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Unit 4: Portfolio Management Techniques and Tools
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Unit 5: Brand Positioning and Differentiation in Global Markets
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Unit 6: Legal and Ethical Considerations in Global Brand Portfolio Management
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Unit 7: Financial Management and Evaluation of Brand Portfolios
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Unit 8: Digital Branding and Social Media Strategies in a Global Context
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Unit 9: Innovation and New Product Development for Global Brands
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Unit 10: Case Studies in Global Brand Portfolio Management
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