Global Certificate in Facebook Ads: Messenger Marketing
-- ViewingNowThe Global Certificate in Facebook Ads: Messenger Marketing is a comprehensive course designed to empower learners with the skills to create and manage successful advertising campaigns on Facebook and Messenger. This certification is crucial in today's digital age, where businesses are increasingly leveraging social media platforms to reach their target audience.
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โข Facebook Ads Basics: Understanding the Facebook Ads Manager, creating and managing Facebook ads, target audience selection, and bid strategies. โข Facebook Ad Formats: Exploring different ad formats such as image, video, carousel, collection, and instant experience ads. โข Facebook Pixel and Conversion Tracking: Setting up Facebook pixel, event tracking, and understanding conversion metrics. โข Creating High-Performing Facebook Ads: Learning to create compelling ad copy, choosing relevant images, and A/B testing. โข Facebook Ad Campaign Objectives: Selecting appropriate campaign objectives, such as awareness, consideration, and conversion. โข Facebook Audience Insights: Utilizing Facebook Audience Insights to understand audience demographics, interests, and behaviors. โข Messenger Marketing Fundamentals: Introduction to Facebook Messenger platform, creating and managing messenger bots, and understanding the potential of messenger marketing. โข Messenger Ads: Creating and managing Facebook Messenger ads, understanding the user journey, and measuring the performance. โข Customer Journey and Sequencing: Designing a customer journey, creating messenger marketing sequences, and automating the process. โข Messenger Marketing Best Practices: Following best practices, such as personalization, segmentation, and providing value to the user.
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