Global Certificate in CRO & Social Media Marketing
-- ViewingNowThe Global Certificate in CRO & Social Media Marketing is a comprehensive course that combines two critical digital marketing areas: Conversion Rate Optimization (CRO) and Social Media Marketing. This course highlights the importance of data-driven decision-making, user experience, and social media strategy in today's digital landscape.
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โข Introduction to Conversion Rate Optimization (CRO): Understanding the basics, key metrics, and benefits of CRO. โข A/B Testing and Multivariate Testing: Creating and analyzing experiments to optimize conversion rates. โข User Experience (UX) Design: Improving user experience to boost conversions and engagement. โข Copywriting and Persuasion Techniques: Crafting compelling copy to convert visitors into customers. โข Data Analysis and Interpretation: Utilizing data to identify areas for improvement and measure success. โข Behavioral Psychology and CRO: Applying psychological principles to influence consumer behavior. โข Landing Page Optimization: Designing and optimizing landing pages for maximum conversions. โข CRO Tools and Software: Mastering popular CRO tools and platforms for data-driven decision-making. โข Social Media Marketing Fundamentals: Understanding the basics, algorithms, and best practices of social media marketing. โข Social Media Advertising: Creating and managing effective ad campaigns on social media platforms. โข Organic Social Media Growth Strategies: Building a strong organic presence through content, influencers, and community management. โข Social Media Analytics: Measuring and analyzing social media performance to optimize campaigns.
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