Executive Development Programme in UK Brand Innovation Management
-- ViewingNowThe Executive Development Programme in UK Brand Innovation Management is a certificate course designed to empower professionals with cutting-edge skills in brand innovation. This programme emphasizes the importance of creativity, strategic thinking, and leadership in driving brand success in the UK market.
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GBP £ 140
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โข Brand Strategy and Management: Understanding the importance of branding, developing a brand strategy, and managing brand identity.
โข Innovation Management: Exploring the principles and practices of innovation management, including idea generation, evaluation, and implementation.
โข UK Brand Innovation Case Studies: Examining successful and unsuccessful brand innovation cases in the UK market.
โข Digital Branding and Social Media: Mastering the art of digital branding, social media management, and online reputation management.
โข Consumer Behavior and Insights: Analyzing consumer behavior, trends, and insights to inform brand innovation decisions.
โข Brand Architecture and Portfolio Management: Learning how to manage multiple brands, brand extensions, and sub-brands in a coherent and effective manner.
โข Legal and Ethical Considerations in Branding: Understanding the legal and ethical implications of branding, including trademarks, patents, and intellectual property rights.
โข Brand Equity and Measurement: Measuring and evaluating brand equity, market share, and financial performance.
โข Brand Partnerships and Collaborations: Developing and managing successful brand partnerships, alliances, and co-branding initiatives.
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