Executive Development Programme in Marketing Analytics: UK Data
-- ViewingNowThe Executive Development Programme in Marketing Analytics: UK Data certificate course is a crucial programme designed to meet the growing industry demand for marketing analytics professionals. This course emphasizes the importance of data-driven decision making in marketing and provides learners with essential skills to analyze consumer behavior and market trends.
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โข Introduction to Marketing Analytics: Understanding the basics of marketing analytics, its importance, and how it can help in making data-driven decisions.
โข Data Collection and Management: Techniques for collecting, cleaning, and managing large datasets from various sources, including social media, websites, and CRM systems.
โข Data Analysis using UK Data: Analyzing UK-specific data to gain insights into consumer behavior, market trends, and competitor analysis.
โข Predictive Analytics: Using statistical models and machine learning algorithms to predict future outcomes and trends based on historical data.
โข Marketing Mix Modeling: Understanding how to optimize marketing spend across different channels to maximize ROI.
โข Customer Segmentation and Targeting: Techniques for segmenting customers based on demographics, behavior, and other factors, and creating targeted marketing campaigns.
โข Digital Analytics: Analyzing website and social media data to gain insights into customer behavior, engagement, and conversions.
โข Attribution Modeling: Understanding how to attribute conversions to different marketing channels and touchpoints.
โข Data Visualization and Reporting: Techniques for presenting data in a clear and visually appealing way, and creating reports for stakeholders.
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