Executive Development Programme in Marketing Leadership Skills
-- ViewingNowThe Executive Development Programme in Marketing Leadership Skills certificate course is a crucial program designed to empower marketing professionals with advanced leadership skills. This course is particularly important in today's dynamic business environment, where effective leadership can significantly influence a marketing team's performance and overall organizational success.
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โข Strategic Marketing Planning: Understanding market opportunities, setting marketing objectives, and developing marketing strategies.
โข Market Research and Analysis: Gathering and interpreting data to identify market trends, customer needs, and competitive positioning.
โข Brand Management: Building and maintaining brand equity, creating brand messaging, and managing brand identity.
โข Digital Marketing: Leveraging digital channels, including social media, email, and mobile, to reach customers and drive sales.
โข Customer Relationship Management: Building and maintaining customer relationships, managing customer data, and implementing customer-centric strategies.
โข Product Marketing: Developing and managing product positioning, pricing, and promotion strategies.
โข Marketing Analytics: Measuring and analyzing marketing performance, including return on investment (ROI) and key performance indicators (KPIs).
โข Marketing Leadership: Building and leading high-performing marketing teams, developing marketing talent, and managing change.
โข Innovation and Creativity in Marketing: Developing a culture of innovation, fostering creativity, and driving innovation in marketing strategies and tactics.
Note: The above units cover the essential concepts for an Executive Development Programme in Marketing Leadership Skills. However, the specific units may vary depending on the organization's needs and goals.
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