Advanced Certificate in Media Planning & Measurement
-- ViewingNowThe Advanced Certificate in Media Planning & Measurement is a comprehensive course designed to empower learners with essential skills in media planning and measurement. This course addresses the growing industry demand for professionals who can effectively plan, execute, and measure successful media campaigns across various platforms.
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GBP £ 140
GBP £ 202
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โข Media Planning Fundamentals: Understanding the media planning process, developing media strategies, and setting campaign goals. โข Target Audience Research: Analyzing demographics, psychographics, and behavior of target audiences to optimize media plans. โข Media Channels: Exploring traditional and digital media channels, their benefits, and how to effectively use them in media planning. โข Data Analysis for Media Planning: Utilizing data to inform media planning decisions, including audience measurement, competitive analysis, and campaign performance tracking. โข Digital Advertising: Learning about display, video, native, and social media advertising, including programmatic buying and real-time bidding. โข Cross-Channel Media Planning: Developing integrated media plans that engage audiences across multiple channels and devices. โข Media Measurement: Measuring media campaigns' effectiveness, including metrics, KPIs, and return on investment (ROI). โข Attribution Modeling: Understanding and implementing attribution models to accurately measure the impact of media campaigns on business outcomes. โข Emerging Trends in Media: Keeping up-to-date with the latest trends and technologies in media, including artificial intelligence, virtual reality, and augmented reality.
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