Executive Development Programme in Social Media and Public Image
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⢠Social Media Strategy for Executive Development: This unit will focus on creating a comprehensive social media strategy that aligns with the overall business goals and objectives. It will cover topics such as social media audit, competitor analysis, target audience research, and setting Key Performance Indicators (KPIs).
⢠Content Creation and Curation: In this unit, participants will learn about creating engaging and relevant content for their social media platforms. They will also learn about content curation, which involves finding and sharing third-party content that resonates with their target audience.
⢠Social Media Analytics and Reporting: This unit will cover how to measure the success of social media campaigns using various analytics tools. Participants will learn how to interpret data and create meaningful reports that demonstrate the ROI of their social media efforts.
⢠Public Image Management: This unit will focus on managing the public image of the organization and its executives. Participants will learn about reputation management, crisis communication, and media relations.
⢠Social Media Advertising: This unit will cover how to create and manage effective social media advertising campaigns. Participants will learn about targeting, ad formats, and budgeting.
⢠Social Listening and Engagement: In this unit, participants will learn about social listening, which involves monitoring social media conversations to understand what people are saying about their brand. They will also learn about engagement strategies, such as responding to customer inquiries and feedback.
⢠Influencer Marketing: This unit will cover how to leverage influencer marketing to reach a wider audience. Participants will learn about identifying the right influencers, negotiating deals, and measuring the success of influencer campaigns.
⢠Social Media Policies and Guidelines: This unit will cover how to create social media policies and guidelines that ensure consistency and compliance with legal and ethical standards. Participants will learn about best practices for employee advocacy and social media ethics.
⢠Future Trends in Social Media and Public Image: In this unit, participants will learn about emerging trends in social media and public image
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