Professional Certificate in Brand Management and Web3
-- ViewingNowThe Professional Certificate in Brand Management and Web3 is a crucial course designed to meet the growing industry demand for experts who understand the intersection of branding and Web3 technologies. This program equips learners with essential skills in brand development, management, and protection in the context of Web3, including blockchain, cryptocurrencies, NFTs, and the metaverse.
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⢠Unit 1: Introduction to Brand Management
⢠Unit 2: Brand Identity and Positioning
⢠Unit 3: Building and Managing Brand Equity
⢠Unit 4: Digital Branding and Social Media Strategies
⢠Unit 5: Brand Analytics and Performance Metrics
⢠Unit 6: Web3 Basics and Blockchain Technology
⢠Unit 7: Decentralized Web (Web3) and its Impact on Branding
⢠Unit 8: NFTs and Digital Assets for Brand Management
⢠Unit 9: Smart Contracts and Decentralized Applications (DApps) for Brand Campaigns
⢠Unit 10: Legal and Ethical Considerations in Web3 Brand Management
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