Advanced Certificate in UK Banking Digital Marketing
-- ViewingNowThe Advanced Certificate in UK Banking Digital Marketing is a crucial course that bridges the gap between traditional banking and the modern, digital world.
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⢠Digital Marketing Fundamentals: An overview of digital marketing, including key concepts, channels, and strategies.
⢠Search Engine Optimisation (SEO): Techniques to optimize websites for search engines, including keyword research, on-page optimization, and link building.
⢠Pay-Per-Click (PPC) Advertising: Understanding and creating effective PPC campaigns, including keyword research, ad copywriting, and bid management.
⢠Social Media Marketing: Leveraging social media platforms for brand awareness, engagement, and lead generation.
⢠Content Marketing: Developing and implementing a content marketing strategy to attract and retain customers.
⢠Email Marketing: Creating and managing email campaigns to engage and convert subscribers.
⢠Mobile Marketing: Optimizing digital marketing efforts for mobile devices, including mobile SEO, responsive design, and SMS marketing.
⢠Analytics and Data Analysis: Measuring and analyzing digital marketing campaigns using tools like Google Analytics, including setting up goals and tracking conversions.
⢠Digital Marketing Strategy: Developing a comprehensive digital marketing strategy for a UK banking institution, including setting goals, identifying target audiences, and selecting appropriate channels and tactics.
Note: This list of units is not exhaustive and can be modified based on the specific needs and goals of the advanced certificate program.
Additional resources and materials, such as case studies, guest lectures, and industry reports, can be incorporated to enhance the learning experience.
Assessments can include individual and group projects, quizzes, exams, and presentations, allowing students to demonstrate their understanding and application of digital marketing concepts and strategies in the context of UK banking.
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