Professional Certificate in Sponsored Content & Performance Marketing
-- ViewingNowThe Professional Certificate in Sponsored Content & Performance Marketing is a course designed to equip learners with the essential skills needed to thrive in today's digital marketing landscape. This program focuses on sponsored content and performance marketing, two critical areas of modern marketing that are in high industry demand.
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⢠Unit 1: Introduction to Sponsored Content & Performance Marketing
⢠Unit 2: Understanding the Target Audience & Building Buyer Personas
⢠Unit 3: Content Strategy & Planning for Sponsored Campaigns
⢠Unit 4: Creating Engaging & High-Performing Sponsored Content
⢠Unit 5: Performance Metrics & Measuring Campaign Success
⢠Unit 6: Native Advertising & Branded Content Best Practices
⢠Unit 7: Paid Social Media & Influencer Marketing Strategies
⢠Unit 8: Search Engine Marketing (SEM) & Pay-Per-Click (PPC) Campaigns
⢠Unit 9: Email Marketing & Lead Nurturing for Performance Campaigns
⢠Unit 10: A/B Testing, Optimization, & Scaling Successful Campaigns
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