Professional Certificate in University Branding and Integrated Communications
-- ViewingNowThe Professional Certificate in University Branding and Integrated Communications is a comprehensive course designed to meet the growing industry demand for experts who can craft compelling institutional narratives and implement effective communication strategies for universities. This program equips learners with essential skills to excel in the competitive higher education landscape, emphasizing brand development, digital marketing, content strategy, data analysis, and crisis communication.
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⢠Unit 1: Introduction to University Branding
⢠Unit 2: Crafting a University Mission and Vision
⢠Unit 3: Understanding Target Audiences in Higher Education
⢠Unit 4: Developing a University Brand Strategy
⢠Unit 5: Visual Identity and Graphic Design Principles
⢠Unit 6: Implementing University Branding Across Channels
⢠Unit 7: Integrated Communications in Higher Education
⢠Unit 8: Crafting Compelling Narratives and Stories
⢠Unit 9: Measuring University Brand Effectiveness
⢠Unit 10: Case Studies in Successful University Branding
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