Executive Development Programme in Creative Licensing Leadership
-- ViewingNowThe Executive Development Programme in Creative Licensing Leadership is a certificate course designed to empower professionals with the skills necessary to thrive in the licensing industry. This program emphasizes the importance of creative licensing in today's economy and its growing demand across various sectors.
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⢠Creative Licensing Leadership: Fundamentals
⢠Understanding Intellectual Property (IP): Ownership, Rights, and Protection
⢠Licensing Models: Traditional, Co-branding, Cross-promotional, and Digital Licensing
⢠Valuation of Intellectual Property: Financial Analysis and Royalty Rates
⢠Contract Negotiation and Management: Drafting, Reviewing, and Enforcing Licensing Agreements
⢠Legal Compliance: Regulations, Restrictions, and Ethical Considerations
⢠Market Research and Analysis: Trends, Opportunities, and Consumer Insights
⢠Creative Licensing Strategy: Brand Building, Revenue Generation, and Risk Mitigation
⢠Building and Managing Relationships: Collaborating with Licensors, Licensees, and Partners
⢠Effective Leadership: Vision, Communication, and Team Management in Creative Licensing
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