Professional Certificate in University Storytelling & Strategic Communications
-- ViewingNowThe Professional Certificate in University Storytelling & Strategic Communications is a course designed to equip learners with essential skills for compelling storytelling and effective communication in the higher education industry. This program emphasizes the importance of strategic communication plans, digital media, and data-driven storytelling to engage audiences and achieve institutional goals.
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⢠Crafting the Narrative: Understanding the fundamentals of storytelling, including identifying the key elements of a story and learning how to use narrative structures to engage audiences.
⢠University Branding: Developing a strong and consistent university brand, including understanding the importance of brand identity, messaging, and positioning.
⢠Stakeholder Communication: Identifying key university stakeholders and learning how to effectively communicate with them, including students, faculty, alumni, and the broader community.
⢠Digital Storytelling: Leveraging digital channels to tell university stories, including social media, email, and web content.
⢠Crisis Communications: Developing a crisis communication plan for the university, including learning how to respond to negative events and protect the university's reputation.
⢠Data-Driven Storytelling: Using data and research to inform university storytelling, including learning how to conduct research, analyze data, and present findings in a compelling way.
⢠Visual Storytelling: Using visual elements to tell university stories, including photography, video, and design.
⢠Measurement and Evaluation: Measuring the impact of university storytelling efforts, including learning how to set goals, track metrics, and evaluate success.
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