Executive Development Programme in Brand Story: Leading Change

• Unit 1: Introduction to Brand Story – Understanding the importance of a compelling brand story in driving organizational change. • Unit 2: Crafting a Powerful Brand Narrative – Techniques for developing a strong and memorable brand narrative. • Unit 3: Building Emotional Connections – Leveraging storytelling to create emotional connections with customers and stakeholders. • Unit 4: Change Management – Utilizing brand story as a tool for leading and managing change within an organization. • Unit 5: Authenticity & Values – Ensuring that brand story aligns with organizational values and fosters authenticity. • Unit 6: Storytelling Across Channels – Strategies for effectively communicating brand story across different channels and touchpoints. • Unit 7: Measuring Success – Metrics for evaluating the impact of brand story on organizational success. • Unit 8: Overcoming Obstacles – Addressing common challenges and pitfalls in implementing brand story as a change management tool. • Unit 9: Case Studies – Examining successful brand story initiatives and their impact on organizational change. • Unit 10: Continuous Improvement – Strategies for iterating and improving brand story to maintain relevance and impact over time.