Masterclass Certificate in Google Ads Performance Audits
-- ViewingNowThe Masterclass Certificate in Google Ads Performance Audits is a comprehensive course designed to equip learners with the essential skills needed to excel in digital marketing. This course focuses on Google Ads, one of the most widely used advertising platforms, and teaches learners how to perform in-depth audits to optimize campaigns for better performance.
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⢠Google Ads Account Structure
⢠Performance Audit Fundamentals
⢠Analyzing Keywords & Search Terms
⢠Assessing Ad Copy & Ad Extensions
⢠Location Targeting & Bid Adjustments
⢠Demographic & Audience Targeting
⢠Conversion Tracking & Attribution Models
⢠Optimizing Bid Strategies
⢠Reporting & Data Analysis for Performance Audits
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