Certificate in CRM Fundamentals for UK Professionals
-- ViewingNowThe Certificate in CRM Fundamentals for UK Professionals is a comprehensive course designed to equip learners with essential customer relationship management (CRM) skills. This certification course highlights the importance of CRM in today's business environment, emphasizing its role in driving sales, improving customer service, and enhancing customer experiences.
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⢠CRM Fundamentals: Introduction to Customer Relationship Management, understanding its importance, and how it can benefit UK professionals. ⢠CRM Strategies: Learning to develop and implement effective CRM strategies for business growth and customer retention. ⢠CRM Software: Overview of popular CRM software, including Salesforce, Zoho, and Microsoft Dynamics, and their features. ⢠Data Management: Understanding how to manage customer data, including data entry, data cleansing, and data integration. ⢠Customer Segmentation: Learning how to segment customers based on demographics, behavior, and purchase history for targeted marketing. ⢠Customer Journey Mapping: Understanding the customer journey and how to create a map to improve customer experience. ⢠Sales and Marketing Automation: Learning how to automate sales and marketing processes using CRM software. ⢠CRM Analytics: Understanding how to analyze CRM data for insights, including reporting and dashboard creation. ⢠CRM Implementation: Learning how to implement a CRM system, including project planning, testing, and training. ⢠CRM Maintenance and Upgrades: Understanding how to maintain and upgrade a CRM system for optimal performance.
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