Professional Certificate in Customer Lifecycle Management & Data Storytelling
-- ViewingNowThe Professional Certificate in Customer Lifecycle Management & Data Storytelling is a comprehensive course designed to equip learners with essential skills for career advancement. This program emphasizes the importance of understanding and managing the customer lifecycle, from acquisition to retention, and how to use data storytelling to effectively communicate insights and drive business decisions.
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⢠Unit 1: Introduction to Customer Lifecycle Management
⢠Unit 2: Data Storytelling Fundamentals
⢠Unit 3: Customer Segmentation and Profiling
⢠Unit 4: Data Collection and Analysis for CLM
⢠Unit 5: Customer Lifetime Value (CLV) Calculation and Optimization
⢠Unit 6: Personalized Marketing and Communication Strategies
⢠Unit 7: Data Visualization for Effective Storytelling
⢠Unit 8: Change Management and Stakeholder Engagement
⢠Unit 9: Ethics and Data Privacy in Customer Lifecycle Management
⢠Unit 10: Advanced Data Storytelling Techniques for Customer Insights
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