Executive Development Programme in Segmentation for Growth Markets
-- ViewingNowThe Executive Development Programme in Segmentation for Growth Markets is a certificate course designed to empower marketing professionals with the necessary skills to excel in growth markets. This program emphasizes the importance of market segmentation, targeting, and positioning strategies tailored for dynamic and diverse markets.
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⢠Introduction to Segmentation: Understanding the concept and benefits of market segmentation, segmentation criteria, and segmentation types.
⢠Segmentation in Growth Markets: Identifying unique characteristics of growth markets and how segmentation can drive growth and profitability.
⢠Market Research for Segmentation: Techniques for conducting market research, data collection, and analysis to inform segmentation strategies.
⢠Segmentation Strategies for B2B and B2C Markets: Best practices for segmenting business-to-business and business-to-consumer markets, including segmentation variables and targeting strategies.
⢠Segmentation Tools and Techniques: Overview of segmentation tools, including clustering, factor analysis, and discriminant analysis, and how to apply them to your business.
⢠Segmentation Implementation and Evaluation: Steps to implement segmentation strategies, including setting segmentation goals, segmentation design, and performance evaluation.
⢠Segmentation Trends and Future Directions: Exploring emerging trends and future directions in segmentation, including the impact of technology, data analytics, and shifting consumer behavior.
⢠Segmentation Case Studies: Analysis of real-world segmentation case studies, highlighting successful segmentation strategies, the challenges faced, and the outcomes achieved.
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