Global Certificate in Strategic Marketing: Building Brand Equity
-- ViewingNowThe Global Certificate in Strategic Marketing: Building Brand Equity is a comprehensive course that equips learners with essential skills for career advancement in the marketing industry. This program emphasizes the importance of building and managing strong brands, a critical aspect of any successful marketing strategy.
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Unit 1: Introduction to Strategic Marketing
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Unit 2: Brand Identity & Architecture
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Unit 3: Building Brand Equity
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Unit 4: Customer-Based Brand Equity
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Unit 5: Brand Positioning
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Unit 6: Integrated Marketing Communications (IMC)
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Unit 7: Brand Differentiation
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Unit 8: Brand Trust & Loyalty
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Unit 9: Measuring Brand Equity
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Unit 10: Leveraging Digital Platforms for Brand Growth
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