Executive Development Programme in Ad Fraud & Innovation
-- ViewingNowThe Executive Development Programme in Ad Fraud & Innovation is a certificate course designed to tackle the growing challenge of ad fraud in the digital advertising industry. This program emphasizes the importance of ad fraud detection, prevention, and innovative strategies to stay ahead in the industry.
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⢠Understanding Ad Fraud: An Overview
⢠Types of Ad Fraud: Identifying Common Schemes
⢠Ad Fraud Detection Techniques and Tools
⢠Ad Fraud Impact and Cost on Businesses
⢠Digital Advertising Landscape: Trends and Innovations
⢠Programmatic Advertising: Benefits and Challenges
⢠Data-Driven Advertising: Leveraging Data for Improved ROI
⢠Fraud Prevention Best Practices for Digital Advertisers
⢠Ad Fraud Legislation and Compliance
⢠Future of Ad Fraud: Predictions and Preparation
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