Global Certificate in Mobile User Insights for CX Strategy
-- ViewingNowThe Global Certificate in Mobile User Insights for CX Strategy is a comprehensive course that equips learners with essential skills to excel in the rapidly evolving mobile industry. This course highlights the importance of mobile user insights in shaping compelling customer experience strategies, a critical aspect of business success in today's digital age.
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⢠User Research Methods: Understanding the user research methods and tools used in mobile user insights, including surveys, interviews, and usability testing.
⢠Data Analysis Techniques: Learning data analysis techniques for mobile user insights, such as statistical analysis, user journey mapping, and segmentation.
⢠Mobile User Personas: Creating and using mobile user personas to inform CX strategy and design.
⢠Mobile Usability Testing: Conducting mobile usability testing, including remote testing and moderated testing, to identify pain points and opportunities for improvement.
⢠User Experience (UX) Design: Understanding the principles of user experience (UX) design, including user-centered design, information architecture, and interaction design.
⢠Mobile Analytics: Analyzing mobile analytics data to gain insights into user behavior and inform CX strategy.
⢠Cross-platform User Insights: Understanding the challenges and opportunities of collecting user insights across different mobile platforms, including iOS and Android.
⢠Privacy and Ethics in Mobile User Insights: Understanding the ethical considerations and privacy concerns surrounding mobile user insights and how to address them.
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