Professional Certificate in Smarter Online Advertising
-- ViewingNowThe Professional Certificate in Smarter Online Advertising is a comprehensive course that empowers learners with the essential skills required to excel in digital marketing. This program focuses on data-driven strategies, audience segmentation, and cross-channel campaign management, making it highly relevant in today's technology-driven world.
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⢠Understanding Online Advertising Fundamentals — This unit covers the basics of online advertising, including display, search, social media, and mobile advertising. Students will learn about various ad formats, pricing models, and key players in the industry. ⢠Audience Targeting and Segmentation — This unit dives into the importance of understanding and targeting audiences in online advertising. Students will explore different targeting methods, such as demographic, geographic, behavioral, and contextual targeting. ⢠Crafting Effective Ad Creative — In this unit, students will learn about creating compelling ad copy and visuals that resonate with their target audience. They will also learn about ad design principles and best practices for different ad formats. ⢠Measuring and Optimizing Ad Performance — This unit covers various metrics used to measure ad performance, including click-through rates, conversion rates, and return on investment. Students will learn how to use these metrics to optimize their ad campaigns and improve their ROI. ⢠Programmatic Advertising and Real-Time Bidding — In this unit, students will learn about programmatic advertising and real-time bidding (RTB). They will explore the benefits of programmatic advertising, such as increased efficiency and precision, and learn how to set up and manage programmatic ad campaigns. ⢠Retargeting and Remarketing Strategies — This unit covers retargeting and remarketing strategies, which involve targeting users who have previously engaged with a brand or website. Students will learn about different retargeting tactics and best practices for implementing them. ⢠Social Media Advertising — In this unit, students will learn about advertising on social media platforms, such as Facebook, Twitter, LinkedIn, and Instagram. They will explore the unique features and targeting options of each platform and learn how to create effective social media ad campaigns. ⢠Mobile Advertising and App Marketing — This unit covers mobile advertising and app marketing strategies. Students will learn about different mobile ad formats, such as banner ads, interstitial ads, and native ads, and explore best practices for mobile app marketing. ⢠Video Advertising — In this unit, students will learn about video advertising, including pre-roll
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