Executive Development Programme in Brand Portfolio Resilience
-- ViewingNowThe Executive Development Programme in Brand Portfolio Resilience certificate course is a comprehensive program designed to equip learners with essential skills for career advancement in a rapidly changing business environment. This course emphasizes the importance of building resilient brand portfolios that can withstand market disruptions and uncertainties, making it highly relevant to the current industry demand.
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⢠Brand Strategy and Portfolio Management: Understanding the fundamental principles of brand strategy and how to effectively manage a brand portfolio. This unit will cover topics such as brand positioning, brand architecture, and brand equity management. ⢠Brand Resilience and Crisis Management: Developing the skills to manage brands during times of crisis and ensuring brand resilience. This unit will cover topics such as crisis communication, reputation management, and recovery strategies. ⢠Market Research and Analysis: Understanding the importance of market research and analysis in building a resilient brand portfolio. This unit will cover topics such as market segmentation, targeting, and positioning, as well as brand tracking and evaluation. ⢠Innovation and New Product Development: Learning how to drive growth through innovation and new product development. This unit will cover topics such as idea generation, concept testing, and product launch strategies. ⢠Brand Licensing and Partnerships: Understanding the potential of brand licensing and partnerships in building a resilient brand portfolio. This unit will cover topics such as licensing agreements, partnership management, and revenue generation. ⢠Digital Branding and Social Media: Exploring the opportunities and challenges of digital branding and social media in building a resilient brand portfolio. This unit will cover topics such as social media strategy, online reputation management, and digital marketing tactics. ⢠Sustainability and Corporate Social Responsibility: Understanding the role of sustainability and corporate social responsibility in building a resilient brand portfolio. This unit will cover topics such as ethical sourcing, carbon footprint reduction, and community engagement.
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