Global Certificate in Conversion Optimization for the New Normal
-- ViewingNowThe Global Certificate in Conversion Optimization for the New Normal is a crucial course designed to equip learners with the essential skills needed to thrive in the rapidly changing digital landscape. This certificate course focuses on teaching conversion optimization strategies that are critical for businesses to succeed in the new normal.
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⢠Conversion Optimization Fundamentals: Understanding the basics of conversion rate optimization, including the importance of A/B testing, user experience, and data-driven decision making.
⢠User Experience (UX) Design: Learning the principles of UX design, including user research, usability testing, and information architecture to improve conversion rates.
⢠Analytics and Data Analysis: Analyzing website data using tools like Google Analytics, understanding key metrics and KPIs, and using data to inform conversion optimization strategies.
⢠Copywriting and Messaging: Writing persuasive and compelling copy that drives conversions, including headlines, calls-to-action, and product descriptions.
⢠Mobile Optimization: Optimizing websites and landing pages for mobile devices, including responsive design, mobile-first indexing, and page speed.
⢠Psychology of Conversion: Understanding the psychological factors that influence user behavior, including cognitive biases, social proof, and loss aversion.
⢠Experimentation and Iteration: Designing and implementing A/B tests, multivariate tests, and other experiments to continuously improve conversion rates, and learning how to analyze and interpret the results.
⢠Personalization and Segmentation: Using data to segment audiences and personalize messaging, offers, and experiences to improve conversion rates.
⢠Ethics and Compliance: Ensuring conversion optimization strategies are ethical and comply with relevant laws and regulations, including data privacy and accessibility standards.
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