Executive Development Programme TikTok: News Media Leadership
-- ViewingNowThe Executive Development Programme TikTok: News Media Leadership certificate course is a valuable opportunity for media professionals seeking to advance their careers. This program focuses on the critical skills necessary to lead in the evolving news media landscape, with a particular emphasis on the short-video platform TikTok.
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⢠Digital Transformation in News Media: Understanding the digital landscape and the role of social media platforms like TikTok in news dissemination.
⢠TikTok for News Organizations: Best practices for creating and managing a TikTok presence for news media organizations.
⢠Content Strategy and Storytelling on TikTok: Developing engaging, informative, and shareable content that resonates with TikTok's audience.
⢠Video Production for TikTok: Techniques for creating visually appealing, concise, and high-quality videos for the platform.
⢠Data-Driven Decision Making on TikTok: Utilizing analytics and insights to optimize content and increase engagement.
⢠Community Management and Moderation: Building and maintaining a positive and engaging community while addressing misinformation and harmful content.
⢠Monetization Strategies on TikTok: Exploring various revenue streams available for news media organizations on the platform.
⢠Collaboration and Influencer Partnerships: Leveraging influencer partnerships and cross-promotions to expand reach and credibility.
⢠Legal and Ethical Considerations on TikTok: Understanding the legal and ethical implications of using user-generated content and maintaining editorial standards.
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