Certificate in Digital Marketing IP for Sustainable Competitive Advantage
-- ViewingNowThe Certificate in Digital Marketing IP for Sustainable Competitive Advantage is a comprehensive course designed to equip learners with essential digital marketing skills in high demand by industries worldwide. This course covers key areas including SEO, SEM, content marketing, social media, email marketing, and data analytics, empowering learners to create and implement effective digital marketing strategies that drive business growth.
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⢠Search Engine Optimization (SEO) & Content Marketing: Learn about keyword research, on-page optimization, link building, and content strategy to improve search engine rankings and drive organic traffic.
⢠Social Media Marketing: Understand how to create and implement successful social media campaigns, analyze social media data, and leverage social media for brand awareness and customer engagement.
⢠Pay-Per-Click (PPC) Advertising: Learn the fundamentals of PPC campaigns, including keyword selection, ad creation, bid management, and campaign optimization for platforms like Google Ads and Bing Ads.
⢠Email Marketing: Discover the best practices for email marketing campaigns, including list building, segmentation, automation, and optimization for conversions and engagement.
⢠Mobile Marketing: Understand the principles of mobile marketing, including app store optimization, in-app advertising, location-based marketing, and mobile-optimized websites.
⢠Analytics and Data Analysis: Learn how to use analytics tools like Google Analytics to measure and analyze digital marketing performance, and use data to inform marketing decisions and strategies.
⢠User Experience (UX) Design: Understand the importance of UX design in digital marketing, including website design, user flow, and conversion rate optimization.
⢠Video Marketing: Learn how to create and distribute video content to reach and engage audiences, including live streaming, social media video, and video advertising.
⢠Influencer Marketing: Discover the principles of influencer marketing, including influencer identification, outreach, and campaign management.
These units provide a comprehensive overview of digital marketing strategies, tactics, and tools, and prepare learners for successful digital marketing careers.
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