Global Certificate in Brand Perception & ROI
-- ViewingNowThe Global Certificate in Brand Perception & ROI is a comprehensive course that empowers learners with essential skills to measure and optimize brand performance. This certification focuses on the importance of aligning brand perception with business goals, and demonstrating return on investment (ROI).
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⢠Unit 1: Introduction to Brand Perception
⢠Unit 2: Understanding Brand Equity and its Importance
⢠Unit 3: Analyzing Brand Positioning and Differentiation
⢠Unit 4: Customer Perception and its Role in Branding
⢠Unit 5: Brand Awareness and Recall Metrics
⢠Unit 6: Quantifying Brand Loyalty and Advocacy
⢠Unit 7: Calculating Return on Investment (ROI) in Branding
⢠Unit 8: Leveraging Market Research for Brand Insights
⢠Unit 9: Crafting Effective Brand Communication Strategies
⢠Unit 10: Balancing Short-term Results and Long-term Brand Building
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