Executive Development Programme Media Innovation and Growth
-- ViewingNowThe Executive Development Programme in Media Innovation and Growth certificate course is a career-advancing opportunity for professionals in the media industry. This programme focuses on developing innovative strategies to drive growth and success in today's rapidly changing media landscape.
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Media Landscape & Industry Trends: Understanding the current media landscape and emerging trends, including digital transformation, convergence of media platforms, and audience behavior.
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Innovation Strategy: Developing a strategic approach to innovation, focusing on new product development, service design, and business model innovation.
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Data-Driven Decision Making: Utilizing data analytics and insights to inform media strategy, audience engagement, and content optimization.
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Digital Marketing & Audience Engagement: Leveraging digital channels and platforms to reach and engage audiences, build brand loyalty, and drive growth.
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Monetization Models: Exploring various monetization models, including subscriptions, advertising, sponsorships, and e-commerce.
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Product Development & Launch: Managing the product development process from ideation to launch, including prototyping, testing, and validation.
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Change Management & Leadership: Developing leadership skills and strategies to drive change and innovation within the organization.
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Ethics & Regulation: Understanding the ethical and regulatory landscape of the media industry, including data privacy, intellectual property, and content standards.
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Growth Hacking & Startup Thinking: Applying growth hacking techniques and startup mindset to drive growth, experimentation, and agility within the organization.
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