Executive Development Programme in Marketing Research: UK Insights
-- ViewingNowThe Executive Development Programme in Marketing Research: UK Insights is a certificate course that holds immense importance in today's data-driven marketing landscape. This programme is designed to equip learners with the essential skills needed to thrive in the marketing research industry, providing a comprehensive understanding of UK consumer insights and trends.
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⢠Understanding the UK Market: An overview of the UK market, including its size, growth, and key sectors. This unit will also cover consumer behavior, cultural nuances, and regional differences within the UK.
⢠Market Research Methodologies: An in-depth look at the various research methodologies used in marketing research, including qualitative and quantitative methods, surveys, focus groups, and online research tools.
⢠Data Analysis for Marketing Research: This unit will cover the essentials of data analysis, including statistical methods, data visualization, and data interpretation. It will also cover the use of data analysis tools such as Excel, SPSS, and R.
⢠Market Segmentation and Targeting: An exploration of market segmentation and targeting strategies for the UK market. This unit will cover the different segmentation criteria, such as demographics, psychographics, behavior, and geography, and the pros and cons of different targeting strategies.
⢠Brand Positioning in the UK: This unit will cover the essentials of brand positioning, including the development of brand positioning statements, brand personality, and brand messaging. It will also cover the unique challenges and opportunities of brand positioning in the UK market.
⢠Digital Marketing in the UK: An exploration of the digital marketing landscape in the UK, including social media, mobile marketing, email marketing, and online advertising. This unit will also cover the use of digital analytics tools, such as Google Analytics, and the importance of search engine optimization (SEO) and search engine marketing (SEM).
⢠Marketing Ethics and Compliance in the UK: An overview of the ethical considerations and legal requirements of marketing in the UK, including data protection, privacy, and advertising standards.
⢠Marketing Metrics and Performance Evaluation: This unit will cover the essentials of marketing metrics, including return on investment (ROI), customer lifetime value (CLV), and marketing mix modeling. It will also cover the use of performance evaluation tools, such as dashboards, to track progress and make data
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