Executive Development Programme Pinterest for Retail Success
-- ViewingNowThe Executive Development Programme Pinterest for Retail Success is a certificate course designed to enhance the digital marketing skills of retail professionals. This program emphasizes the importance of Pinterest as a powerful tool for retail businesses, focusing on how to drive sales, increase customer engagement, and improve brand visibility.
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⢠Pinterest for Retail Business: An introduction to Pinterest and its potential for retail success. Understanding Pinterest's user base, unique features, and how it drives sales for retail businesses.
⢠Setting Up a Pinterest Account: Learn how to create a Pinterest business account, claim your website, and optimize your profile for search and branding.
⢠Creating Engaging Pins: Understand the elements of successful pins, including image selection, copywriting, and calls-to-action. Learn how to create pins that drive traffic and sales.
⢠Pinboard Strategy: Learn how to organize your pins into boards, how to name and categorize boards, and how to use board covers for branding and search optimization.
⢠Promoting Pins: Discover how to use Pinterest's paid promotion options, including Promoted Pins and Video Pins, to reach new customers and drive sales.
⢠Pinterest Analytics: Learn how to track your Pinterest performance, including engagement, traffic, and sales. Understand how to use analytics to improve your Pinterest strategy.
⢠Integrating Pinterest with Your Retail Website: Understand how to integrate Pinterest with your retail website, including using Rich Pins, Save buttons, and widgets.
⢠Collaborating with Influencers and Brands: Learn how to collaborate with influencers and other brands on Pinterest, including through group boards, creator collaborations, and contests.
⢠Staying Up-to-Date with Pinterest Trends: Understand how to stay up-to-date with the latest Pinterest trends, including new features, best practices, and industry developments.
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