Global Certificate in Connected UK Marketing Systems: Portfolio Design

Name: Global Certificate in Connected UK Marketing Systems: Portfolio Design
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The Global Certificate in Connected UK Marketing Systems: Portfolio Design is a comprehensive course that equips learners with essential skills for career advancement in the marketing industry. This course focuses on connected marketing systems, which are crucial in today's digital age.

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AboutThisCourse

It emphasizes the importance of designing and implementing effective marketing portfolios that drive business growth and engagement. With the increasing demand for digital marketing professionals who can leverage data-driven insights, this course is highly relevant. Learners will gain hands-on experience in using marketing technologies and analytics tools to measure and optimize marketing performance. They will also develop a deep understanding of customer journeys, segmentation, and targeting, enabling them to create personalized and engaging marketing experiences. By completing this course, learners will have a competitive edge in the job market, with the ability to design and implement connected marketing systems that drive business results. They will be equipped with the skills and knowledge necessary to succeed in a variety of marketing roles, including marketing analyst, marketing manager, and digital marketing specialist.

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CourseDetails

• Cross-Channel Marketing Strategy: Understanding the customer journey, multi-touch attribution, and integrating online and offline channels.&br • Data-Driven Marketing: Leveraging data analytics, segmentation, and targeting for personalized and relevant marketing.&br • Customer Relationship Management (CRM) Systems: Implementing and optimizing CRM platforms for managing customer interactions and building loyalty.&br • Marketing Automation Tools: Selecting and using marketing automation platforms to streamline and automate marketing workflows.&br • Content Marketing: Developing and distributing valuable, relevant, and consistent content across multiple channels.&br • Social Media Marketing: Building and executing social media strategies to increase brand awareness and customer engagement.&br • Email Marketing: Creating and sending targeted and personalized email campaigns to nurture leads and retain customers.&br • Search Engine Marketing (SEM): Optimizing paid and organic search strategies to increase visibility and drive traffic.&br • Mobile Marketing: Designing and implementing mobile-first marketing campaigns to reach customers on-the-go.&br

CareerPath

The 3D pie chart above showcases the UK's thriving digital marketing job market, with a focus on popular roles in connected marketing systems. Here are the key takeaways: 1. **Digital Marketing Manager**: With a 25% share, these professionals oversee marketing strategies and campaigns, leveraging their expertise in various digital channels. 2. **SEO Specialist**: Comprising 20% of the market, SEO specialists optimize websites and content to improve search engine rankings and visibility. 3. **Content Marketing Specialist**: Holding 18% of the positions, these experts develop and manage content marketing strategies to engage and convert the target audience. 4. **Social Media Manager**: With a 15% share, social media managers create and maintain brand presence across social platforms, driving community engagement and growth. 5. **Data Analyst**: Capturing 14% of the market, data analysts interpret and analyze marketing data, enabling data-driven decisions. 6. **Email Marketing Specialist**: Representing 8% of the roles, these professionals design and implement email marketing campaigns for customer acquisition and retention. These roles demonstrate the ever-evolving landscape of the UK's connected marketing systems, emphasizing the need for continuous learning and adaptability.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN CONNECTED UK MARKETING SYSTEMS: PORTFOLIO DESIGN

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London School of International Business (LSIB)

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05 May 2025

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