Professional Certificate in Email: Enhance Customer Journey

Name: Professional Certificate in Email: Enhance Customer Journey
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The Professional Certificate in Email: Enhance Customer Journey is a crucial course for professionals aiming to excel in digital marketing. This certificate course focuses on enhancing the customer journey through effective email marketing strategies, which are in high demand in today's technology-driven world.

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AboutThisCourse

By enrolling in this course, learners will gain essential skills in email marketing, including creating engaging content, segmenting audiences, and analyzing campaign performance. These skills will enable learners to create personalized and targeted email campaigns that improve customer engagement, loyalty, and conversion rates. As businesses continue to rely on digital channels to reach their customers, the importance of email marketing will only grow. Therefore, this course provides an excellent opportunity for career advancement by equipping learners with the skills and knowledge required to lead successful email marketing campaigns and drive business growth.

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CourseDetails

• Email Campaign Strategy: Understanding customer journey, email segmentation, personalization, and automation
• Email Design and Layout: Best practices for email design, mobile optimization, and accessibility
• Copywriting for Emails: Crafting compelling subject lines, preheaders, and email body copy
• Email Deliverability: Ensuring inbox placement, managing bounces, and handling spam complaints
• Email Analytics and Metrics: Tracking and measuring email performance, conversions, and ROI
• A/B Testing and Optimization: Improving email campaigns through experimentation and analysis
• Email Marketing Automation: Setting up and managing automated email workflows and drip campaigns
• Email Marketing Compliance: Understanding and adhering to email marketing laws and regulations
• Customer Experience and Journey Mapping: Analyzing and improving the overall customer journey through email communication

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotRegulatedAuthorized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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FullCourseAccess
DigitalCertificate
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PROFESSIONAL CERTIFICATE IN EMAIL: ENHANCE CUSTOMER JOURNEY

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London School of International Business (LSIB)

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05 May 2025

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